Kuugo Ginjou is the leader of the mysterious organization, Xcution.
Kuugo is a calm and cool-headed individual. He is quite manipulative, shown when he attempted to hire Ikumi Unagiya to do a background check on Isshin Kurosaki, intentionally doing so in front of Ichigo in order to get his attention. According to a member of his group, he is a charming individual that apparently talked them into following him. He claims that he carries ramen around with him because he likes it.
He appears before Ichigo and influences his decision to regain his powers, hoping that in turn Ichigo will take his own Fullbring away.